My name is Sarah Heath.
I’m a content writer, editorial storyteller, journalist, and communications consultant: connecting people, places, and perspectives.
HUMAN-LED, AI-SMART COMMUNICATIONS FOR MISSION-DRIVEN BRANDS
I support mission-driven organisations in the travel, hospitality, lifestyle, and social impact sectors to elevate their visibility and encourage sustainable practices and growth.
My expertise includes content creation and development, journalism, copywriting and editing, impact report writing, strategic communications, brand narratives, storytelling (especially people-focused), and community engagement.
Combining traditional writing and research methods alongside AI tools, I produce content that works for humans, search engines, and AI content aggregators or retrieval systems.
For 10+ years, I have worked with nonprofits, marketing and digital agencies, development organisations, consultancies, social enterprises, community networks, small private businesses, and training providers.
inform. involve. inspire.
THE WRITER BEHIND THE FRENCHIST
I am ‘The Frenchist’, a moniker originally attached to a blog about France, my adopted country. I have run a freelance communications business since 2017, covering writing (copy, web, ghost, blog, article, report), radio journalism, translation, editing and proofreading, website building, and communication and content strategy.
I have a degree in International Hotel Management, which included a year working in a hotel in Belgium (I speak fluent French), and after a stint in corporate hospitality followed by account managing luxury and global brands for a brand design agency, I moved to France to raise my family, grow vegetables, and learn how to point stone walls (and other rustic tasks) before reimmersing myself into professional activities.
Four years as a marketer and content editor for a cross-sector alliance focusing on diversity and inclusion expertise within the hospitality and travel industries ignited a particular spark for sustainable communications in relation to people and communities. In addition to my consultancy roles, I volunteer for Equality in Tourism, am a contributing writer to One Planet Journey, and have completed courses in Sustainable Tourism (WeNaTour), Gender Equality in Tourism (UN Tourism) and Ethical AI (Inclusive AI Lab).
Sarah consistently demonstrated creativity, professionalism, and strong attention to detail. Her ability to generate engaging and insightful content made a significant impact on our projects. She was also highly proactive, bringing forward new content ideas and improvements that enhanced our offering.